Client
Hexagram : Réseau de recherche-création en arts, cultures et technologies
Spaces
The University of Art and Design, Atelierhaus Salzamt and at Ars Electronica venues across Linz, Austria
Year
2018
I led the design and production for Taking Care, a multi-venue exhibition presented by Hexagram at Ars Electronica 2018. This massive project brought together research-creation works across three distinct venues in Linz, Austria, while I spearheaded the entire process remotely from Montreal.
The goal was to create a cohesive, adaptable visual identity that reflected Hexagram's pioneering role in research-creation while enhancing the visitor experience. From curatorial vision and scenography to branding, wayfinding, and environmental graphics.
I implemented an abstract, organic visual system inspired by the spiraling relationship between research and creation, paired with flexible, environmentally friendly materials that worked seamlessly across print, digital, and spatial applications. I oversaw production logistics, coordinated with artists and international teams, and finally landed in Linz to ensure a smooth setup—managing spatial layouts, vinyl installations, and last-minute tweaks to bring it all together.
The result? A visually engaging exhibition that introduced Hexagram’s cutting-edge work to a global audience while bridging art, design, and technology.
Sneakpeek into My Creative Process
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Sneakpeek into My Creative Process 〰️
01.
This branding strategy is rooted in distortion, osmosis, and depth, reflecting the fluid and ever-evolving exchange between research and creation. Collaboration between research labs and Hexagram members drives knowledge transfer and multi-faceted insights, bridging disciplines and reshaping ideas.
How can type define Hexagram? Typography becomes a vessel for transformation—shifting, adapting, and absorbing meaning
to mirror the dynamic processes of research-creation. The result is an identity that is both rigorous and experimental, embracing hybridity and continuous evolution.
02.
This branding strategy captures the spiraling relationship between research and creation, where each cycle fuels the next in a continuous ebb and flow. The exchange is fluid, dramatic, and ever-shifting, marked by surges of inquiry and bursts of making. Collaborative units emerge, dissolve, and reconfigure, forming hierarchies that are neither fixed nor linear but in constant flux. The look and feel? Edgy, playful, provocative—even borderline aggressive. It’s an identity that refuses stagnation, embracing motion, tension, and reinvention.
Taking Care in Linz, Austria
