Client
McGill University, Université de Montréal

Year
2019

I designed the visual identity for The Sociability of Sleep, a two-year interdisciplinary research-creation project (2021–2023) affiliated with two universities. The project investigated the epistemologies and social dimensions of sleep through a deeply collaborative framework that brought together scholars in film, media, psychiatry, psychology, medicine, and the arts.

Working closely with the principal researchers and faculty, I developed a visual language that echoed the dreamy, liminal thresholds the project was exploring—between wakefulness and rest, visibility and opacity, knowledge and sensation. I crafted an identity that invited softness and permeability, with color gradients and flowing topographies that mirrored the shifting contours of sleep.

I designed the project’s website, social media assets, and a series of posters for workshops, lectures, and public events. The branding was later expanded and integrated into the design of the final exhibition. Each design element served to create an immersive and empathetic aesthetic experience—one that reflected the vulnerability, precarity, and shared sociality of sleep.

This project offered me the opportunity to work at the intersection of art, design, and research, translating complex ideas into a visual identity that could hold space for dialogue, care, and quiet resistance.