Client
Studio SubTela

Year
2019

I led the design and production for Taking Care, a multi-venue exhibition presented by Hexagram at Ars Electronica 2018. This massive project brought together research-creation works across three distinct venues in Linz, Austria, while I spearheaded the entire process remotely from Montreal.

The goal was to create a cohesive, adaptable visual identity that reflected Hexagram's pioneering role in research-creation while enhancing the visitor experience. From curatorial vision and scenography to branding, wayfinding, and environmental graphics.

I implemented an abstract, organic visual system inspired by the spiraling relationship between research and creation, paired with flexible, environmentally friendly materials that worked seamlessly across print, digital, and spatial applications. I oversaw production logistics, coordinated with artists and international teams, and finally landed in Linz to ensure a smooth setup—managing spatial layouts, vinyl installations, and last-minute tweaks to bring it all together.

The result? A visually engaging exhibition that introduced Hexagram’s cutting-edge work to a global audience while bridging art, design, and technology.