Client
Concordia University

Spaces
4th Space

Year
2019




I led the visual identity and design for the final year exhibition of the Master of Design program at Concordia University, a collective showcase of research-creation projects that spanned diverse practices, methodologies, and themes.

My role encompassed the full design scope—from developing a cohesive visual identity to implementing exhibition graphics, signage, wayfinding, and the digital presence. The challenge was to create a system that could unify the multiplicity of voices and research directions, while offering enough flexibility for individual projects to breathe.

Drawing from the spirit of critical inquiry and experimentation that defined our cohort, I crafted a visual language rooted in modularity, layering, and typographic tension. This identity extended across spatial and digital formats, including large-scale vinyls, wall texts, directional signage, and a responsive website that served as both documentation and archive.

The design aimed to hold space for ambiguity and dialogue—foregrounding the poetics of research while making the exhibition legible and accessible. Every material and formal choice was considered in relation to the institutional setting and the values of the program: collaboration, care, and critical reflection.

The result was an integrated design system that offered both structure and openness, allowing each graduating project to emerge while anchoring the exhibition in a shared visual and conceptual ground.